What this class covers
ANZSIC class 6950 categorises Australian businesses that specialise in systematic data collection, analysis and interpretation for market intelligence and statistical purposes. These services involve methodical gathering, recording, tabulating and presenting of marketing data, consumer insights, or public opinion information. Businesses in this class typically work with quantitative and qualitative research methodologies to help clients understand market dynamics, consumer behaviour, or societal trends.
Common examples include market research firms conducting brand perception studies, statistical consultancies analysing consumer data for retailers, public opinion polling organisations measuring voter sentiment, specialised bureaus providing demographic statistics, and research agencies running focus groups for product development. These operations differ from general business consulting by their focus on empirical data collection and statistical analysis rather than advisory services based on experience or observation alone.
Primary activities in plain English
- Conducting market research studies to understand consumer preferences, brand awareness, or product feasibility
- Operating public opinion polling services to measure attitudes on social, political or commercial issues
- Running statistical bureaus that collect, process and publish demographic or economic data
- Providing statistical consulting services to help businesses analyse and interpret their data
- Designing and implementing research methodologies including surveys, interviews and data analysis
Exclusions and nearby codes
This class specifically excludes businesses whose primary activity isn't systematic data research. Management consulting services (ANZSIC 6922) that provide advice without original data collection fall outside this classification. Advertising services (ANZSIC 6941) that include some research as part of campaign development but aren't primarily research firms are also excluded. Computer system design and related services are categorised separately in Division J, even if they involve data analysis.
Nearby classifications include other professional services in Division M such as management advisory services, scientific research services, and technical testing. Businesses should carefully assess whether their primary revenue comes from research services versus advisory or implementation services when selecting the appropriate classification.
Practical guidance
When registering your ABN, accurately describe your market research or statistical services to ensure correct classification under ANZSIC 6950. This classification affects how your business appears in official statistics and may influence eligibility for certain research-related grants or programs. For Business Activity Statements, ensure you correctly report income from research services separately from any ancillary activities.
Workers' compensation classifications may vary by state, but businesses in this class typically fall under professional services categories. Maintain clear records distinguishing research activities from consulting or advisory services to support your classification. The Australian Business Number (ABN) registration process uses ANZSIC codes to categorise your business for statistical purposes, while tax obligations are determined by your business structure and income levels rather than your industry classification.