Important: This page is an independent reference summary. Verify classification decisions against the official ABS source before using them for tax, licensing, immigration or compliance purposes.

Role overview

Advertising Manager (ANZSCO 131113) is a classified occupation within Australia's ANZSCO system that describes professionals who plan, organise, direct, control, and coordinate advertising strategies and campaigns. These managers typically work in advertising agencies, corporate marketing departments, or media organisations, overseeing the development and implementation of advertising activities to promote products, services, or brands.

In the Australian context, this classification is primarily used for statistical purposes and migration assessment, though it represents a real occupation in the advertising and marketing industry. The role involves managing budgets, coordinating with creative teams, analysing market trends, and evaluating campaign effectiveness. While ANZSCO serves as a legacy classification system, it continues to be referenced in visa eligibility assessments and workforce planning.

Key tasks in practice

While ANZSCO does not provide specific task descriptions for this occupation, Advertising Managers typically perform these core functions:

  • Developing comprehensive advertising strategies aligned with organisational objectives
  • Managing advertising budgets and allocating resources across various media channels
  • Overseeing the creation of advertising content and coordinating with creative teams
  • Negotiating contracts with media outlets and advertising platforms
  • Analysing market research and consumer insights to inform campaign direction
  • Monitoring campaign performance metrics and adjusting strategies accordingly
  • Managing client relationships and presenting campaign results to stakeholders

Skill level explanation

ANZSCO classifies Advertising Manager at Skill Level 1, which indicates this occupation typically requires a level of skill commensurate with a bachelor degree or higher qualification. In some instances, relevant experience may substitute for formal qualifications.

In practical Australian terms, this classification suggests that professionals in this role generally possess advanced knowledge of marketing principles, consumer behaviour, media planning, and campaign management. The skill level designation is used by migration authorities to assess visa eligibility, though actual employment requirements may vary based on industry standards and employer preferences.

Industry context

Advertising Managers work across various industries in Australia, with common employment settings reflected in these ANZSIC industry classifications:

  • Advertising Services (ANZSIC 6940) - including full-service agencies, media buying services, and creative boutiques
  • Market Research and Statistical Services (ANZSIC 6962) - particularly in agencies offering integrated marketing services
  • Business and Professional Association Services (ANZSIC 7719) - including industry bodies and professional associations
  • Other Business Support Services (ANZSIC 7540) - encompassing various marketing and communication consultancies

These managers may also work in-house within larger corporations across retail, financial services, healthcare, and other sectors that maintain substantial advertising budgets and dedicated marketing departments.