112231 Communications Manager (Public Relations)

Role overview

Plans, organises, directs, controls and coordinates public relations activities within an organisation.

Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.

Tasks

• Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
• Creates and manages publication production timelines
• Oversees reputation management through internal communications, government relations, media relations and social media management
• Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
• Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
• Organises and manages events to promote key messages

Skill level guidance

Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.

How to use this occupation page

Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.

The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.

Alternative titles

• Corporate Affairs Manager
• Public Affairs Manager
• Public Relations Manager