What this class covers
ANZSIC class 6991 categorises businesses that provide professional photographic services to clients across Australia. This classification encompasses operations primarily engaged in capturing still, video, or digital imagery for personal, commercial, or commemorative purposes. These services typically involve direct client engagement where photography is the primary service offered rather than a supplementary activity.
Common examples include portrait studios serving families and individuals, wedding photographers capturing ceremonies and receptions, event videographers documenting birthdays and corporate functions, street photographers offering impromptu services in tourist areas, and commercial photographers providing product or architectural photography for businesses. The classification applies regardless of whether photography occurs in a studio setting, on location, or using digital delivery methods.
This classification is used by Australian government agencies, researchers, and statistical organisations to track the professional photography industry's economic contribution. Businesses within this class typically operate as sole traders, small partnerships, or specialised studios employing professional photographers and support staff.
Primary activities in plain English
Businesses in this class primarily engage in:
- Portrait photography services for individuals, families, or groups in studio or outdoor settings
- Wedding and special event photography covering ceremonies, receptions, and celebrations
- Commercial photography for businesses including product, real estate, or corporate headshots
- Event videography services capturing birthdays, anniversaries, and corporate functions
- Street photography services offered in public spaces to tourists and visitors
- Studio-based photography with controlled lighting and backdrop arrangements
Exclusions and nearby codes
Several related activities are specifically excluded from ANZSIC 6991 and classified elsewhere:
Retail sales of photographic equipment or supplies fall under Division G (Retail Trade) rather than this service classification. Aerial surveying services using photography are classified under ANZSIC 6922: Surveying and Mapping Services as they serve primarily mapping and measurement purposes.
Motion picture and video production activities, including narrative films, television programs, and commercial video productions, are excluded and classified under ANZSIC 5511: Motion Picture and Video Production. Photographic film processing, printing, and developing services are classified separately under ANZSIC 9532: Photographic Film Processing.
Practical guidance
Businesses operating professional photography services in Australia typically require an Australian Business Number (ABN) and must register for GST if annual turnover exceeds $75,000. When completing Business Activity Statements (BAS), photography businesses should use the corresponding Business Industry Code (BIC) 69910 for reporting purposes.
For tax return preparation, photography businesses should maintain records of equipment purchases, studio expenses, travel costs, and digital asset management expenses. Workers' compensation insurance classifications for photography businesses generally fall under professional or clerical categories, but specific premium rates vary by state and territory regulations.
When applying for business loans, grants, or industry support programs, photography businesses may need to reference this ANZSIC classification. Industry associations such as the Australian Institute of Professional Photography (AIPP) provide additional resources and networking opportunities for businesses in this sector.