OSCA occupation

231331 Copywriter

Designs and composes written material to advertise products and services.

Major group: 2 Professionals
Unit group: 2313 Journalists and Other Writers
Edition: OSCA 2024
Skill level: Level 1

Should you use OSCA or ANZSCO?

OSCA 2024 is the current Australian occupation classification for storing, organising and reporting occupation information. Use this OSCA record for current Australian statistical and analytical classification work.

Some migration and administrative programs still specify ANZSCO 2022. Check the exact system named by the agency or form rather than replacing the code automatically.

Check the current ABS guidance on OSCA and ANZSCO use

Official ANZSCO correspondence

ANZSCO 212411 Copywriter Exact correspondence in the ABS table

Role overview

Designs and composes written material to advertise products and services.

Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.

Occupation facts

Skill level: 1
Major group: 2 Professionals
Sub-major group: 23 Cultural and Social Professionals
Minor group: 231 Arts and Media Professionals
Unit group: 2313 Journalists and Other Writers

Tasks

Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
Conducts research on the product, service or topic at hand, as well as the target audience
Presents and pitches copy ideas to clients
Proofreads and edits copy for accuracy and brand guidelines
Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design

Skill level guidance

Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.

How to use this occupation page

Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.

The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.

Related occupations

Industry context

Alternative titles

No alternative titles are currently attached.

Compare before choosing

Compare OSCA 231331 with related occupations

Compare roles in the same OSCA unit group by their official definition, skill level, tasks and recognised alternative titles.

Comparison point	Current code231331 Copywriter	231332 Journalist	231333 Print or Digital Content Editor
Official role definition	Designs and composes written material to advertise products and services.	Collects and analyses facts about newsworthy events through interviews, investigations and observations, and then writes stories for publication in news media on platforms such as newspapers, radio, television, online platforms or combinations of these platforms.	Plans and directs editing of content such as newspapers, magazines, journals, websites, blogs and social media, in accordance with editorial policies, guidelines and accepted rules of grammar, style and format prior to publishing.
Skill level	Skill Level 1	Skill Level 1	Skill Level 1
Key tasks	Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays Conducts research on the product, service or topic at hand, as well as the target audience Presents and pitches copy ideas to clients Proofreads and edits copy for accuracy and brand guidelines	Investigates and gathers information about current events through research and observation Analyses and verifies facts to ensure accuracy and credibility of news stories Writes news stories for publication or broadcast in a news medium Monitors news sources and stays updated on current events to identify potential news stories	Proofreads and edits content for accuracy, clarity and style, including correcting grammatical errors, spelling mistakes and punctuation errors Identifies topics that are relevant to the publication's audience and assigns them to writers Verifies information with reliable sources to ensure all content is accurate and backed up by evidence Collaborates closely with writers to help them improve their writing skills and to provide feedback on their work
Alternative titles	Not stated	News Reporter	Not stated

Comparison uses occupation definitions, skill levels, tasks and title variants from the ABS OSCA data files.

In this section

Official source

Official source: ABS OSCA 2024 release and correspondence tables
Last reviewed: 2026-04-17

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