OSCA occupation

112133 Sales and Marketing Manager

Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.

Major group: 1 Managers
Unit group: 1121 Business Promotion Managers
Edition: OSCA 2024
Skill level: Level 1

Should you use OSCA or ANZSCO?

OSCA 2024 is the current Australian occupation classification for storing, organising and reporting occupation information. Use this OSCA record for current Australian statistical and analytical classification work.

Some migration and administrative programs still specify ANZSCO 2022. Check the exact system named by the agency or form rather than replacing the code automatically.

Check the current ABS guidance on OSCA and ANZSCO use

Official ANZSCO correspondence

ANZSCO 131112 Sales and Marketing Manager Partial correspondence in the ABS table

Role overview

Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.

Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.

Occupation facts

Skill level: 1
Major group: 1 Managers
Sub-major group: 11 Business Administration and Promotion, and ICT Managers
Minor group: 112 Business Promotion and Communications Managers
Unit group: 1121 Business Promotion Managers

Tasks

Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
Directs and evaluates marketing strategies
Establishes distribution networks for products and services, and initiates market research studies
Establishes organisational policies and procedures in relation to sales and marketing
Conducts regular data analysis and measures campaign performance against predefined metrics
Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
Assesses the marketing potential of new and existing store locations
Determines price schedules and discount rates

Skill level guidance

Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.

How to use this occupation page

Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.

The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.

Related occupations

Industry context

Alternative titles

No alternative titles are currently attached.

Compare before choosing

Compare OSCA 112133 with related occupations

Compare roles in the same OSCA unit group by their official definition, skill level, tasks and recognised alternative titles.

Comparison point	Current code112133 Sales and Marketing Manager	112131 Advertising Manager	112132 Business Development Manager
Official role definition	Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.	Plans, organises, directs, controls and coordinates advertising activities within an organisation.	Plans, organises, directs, controls and coordinates business development and strategic partnership activities within an organisation and externally. Identifies and generates new business opportunities to further improve market share and awareness by gaining an understanding of customers' needs, and promoting goods and services to these customers. May manage some key customer accounts.
Skill level	Skill Level 1	Skill Level 1	Skill Level 1
Key tasks	Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty Directs and evaluates marketing strategies Establishes distribution networks for products and services, and initiates market research studies Establishes organisational policies and procedures in relation to sales and marketing	Leads a team of Advertising Specialists Determines the nature of advertising required and the style of presentation Selects and manages resources needed to complete advertising projects Allocates assignments and appraises work for publication	Conceptualises business plans and sales strategies Implements market expansion and new market plans for business growth by identifying and mapping business strengths and customer needs Drives business growth by developing networks to attract new clients Researches new market opportunities, overseeing growth projects, making sales projections and forecasting revenue

Comparison uses occupation definitions, skill levels, tasks and title variants from the ABS OSCA data files.

In this section

Official source

Official source: ABS OSCA 2024 release and correspondence tables
Last reviewed: 2026-04-17

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