112131 Advertising Manager
Plans, organises, directs, controls and coordinates advertising activities within an organisation.
- Major group
- 1 Managers
- Unit group
- 1121 Business Promotion Managers
- Edition
- OSCA 2024
- Skill level
- Level 1
Should you use OSCA or ANZSCO?
OSCA 2024 is the current Australian occupation classification for storing, organising and reporting occupation information. Use this OSCA record for current Australian statistical and analytical classification work.
Some migration and administrative programs still specify ANZSCO 2022. Check the exact system named by the agency or form rather than replacing the code automatically.
Official ANZSCO correspondence
Role overview
Plans, organises, directs, controls and coordinates advertising activities within an organisation.
Use this page to confirm the official title, the parent unit group, the task list and the related ANZSIC industry context before using the occupation in classification, reporting or migration-adjacent workflows.
Occupation facts
- Skill level
- 1
- Major group
- 1 Managers
- Sub-major group
- 11 Business Administration and Promotion, and ICT Managers
- Minor group
- 112 Business Promotion and Communications Managers
- Unit group
- 1121 Business Promotion Managers
Tasks
- Leads a team of Advertising Specialists
- Determines the nature of advertising required and the style of presentation
- Selects and manages resources needed to complete advertising projects
- Allocates assignments and appraises work for publication
- Manages the ongoing review of advertising staff, resources and content
- May select and liaise with advertising agencies
Skill level guidance
Skill level helps place the occupation inside the ABS hierarchy. Use it as a classification cue, then check the actual task list and occupational context before making a decision for HR, visa or reporting work.
How to use this occupation page
Start with the official OSCA title and task list. Then confirm the parent unit group and compare the related occupations on this page if the job title is broad, overlapping or used differently across employers.
The ANZSIC links are there to help when the same occupation appears across several industries and you need the business-side classification as well.
Related occupations
Industry context
- ANZSIC 6940 Advertising Services 8 primary activities
- ANZSIC 9559 Other Interest Group Services n.e.c. 21 primary activities
- ANZSIC 7299 Other Administrative Services n.e.c. 6 primary activities
- ANZSIC 9602 Undifferentiated Goods-Producing Activities of Private Households for Own Use 1 primary activities
Alternative titles
No alternative titles are currently attached.
Compare before choosing
Compare OSCA 112131 with related occupations
Compare roles in the same OSCA unit group by their official definition, skill level, tasks and recognised alternative titles.
| Comparison point | Current code112131 Advertising Manager | 112132 Business Development Manager | 112133 Sales and Marketing Manager |
|---|---|---|---|
| Official role definition | Plans, organises, directs, controls and coordinates advertising activities within an organisation. | Plans, organises, directs, controls and coordinates business development and strategic partnership activities within an organisation and externally. Identifies and generates new business opportunities to further improve market share and awareness by gaining an understanding of customers' needs, and promoting goods and services to these customers. May manage some key customer accounts. | Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally. |
| Skill level | Skill Level 1 | Skill Level 1 | Skill Level 1 |
| Key tasks |
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Comparison uses occupation definitions, skill levels, tasks and title variants from the ABS OSCA data files.
In this section
- 112131Advertising Manager
- 112132Business Development Manager
- 112133Sales and Marketing Manager
Official source
- Official source
- ABS OSCA 2024 release and correspondence tables
- Last reviewed
- 2026-04-17
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